I was just sent this image by a friend of mine. WHAT THE WHAT!
Marie Claire magazine has just release a free magazine and they are calling it Branché. This thin magazine was handed out on the streets of New York City, and doesn't have an online presence.
My "id" is saying "That's my name! I thought of that first!"
My "ego" is a bit relieved. This publication confirms that a trendy bunch of high paid professionals:
--think the name Branché is cool.
--clarified with a real french person to make sure Branché means what I thought it meant (cool, trendy, etc).
--feel confident that Americans can handle a word with an accent.